Roll-up banners are the evolving trends of advertising a business. These popular techniques of exhibiting the business profile stand out as a tool to draw the attention of the majority of folks.
Not only big, multinational companies’ use roll-up banners, small, medium-sized organizations are also stepping in the race of competition with these banners. These advertising methods have made it easier for the business organizations to introduce a new product line in the market and gain goodwill over others.
However, designing an attractive, engaging banner that goes well with the operations of the enterprise is the marketing tool for various organizations. With large business, it is easy to allocate resources towards it. What about small, medium business?
Read below some tips to design an attractive roll-up banner for your business.
Display your Business Logo at the Top:
The banner space should be effectively used. Place the business logo and the message at the top of the roll-up banner that is easily read by the tress-passers. Placing the main message, business name or website at the eye-level is an effective way to catch the attention of the people passing through it and makes a lasting impression in their minds.
Make Use of Attractive, Effective, and Professional Images:
Aside from business logo or message, images are yet another way to hold the attention of the clients and individuals. In case you are using pictures in your banners, make sure that they are high-resolution pictures.
Don’t just solely copy the images from the internet and try to include the real-time images of the business. In addition, don’t lure the pictures, they should match with your business objectives and are professional in context.
Initialise the Idea from Left to Right:
The normal practice of reading from top to bottom does not go well with roll-up banners. The ultimate goal of the banners is to capture the attention of the folks and hence left to right alignment should be used.
To make the roll-ups look more impressive, include your business call to action or slogan in it.
Emphasize the Colors:
With plenty of the banners, it is quite challenging to choose the one which outrages the impact of the others. The color scheme and theme of the banner should be such that it personifies the actual business of the firm.
Bright and neon colors should be avoided and background color should be selected in a manner to highlight the message and images stated on it.
Smartly Display your Contact Details:
Contact details are the only things that home the minds of various individuals. Cleverly setting the business details makes it easier for the individuals to memorize and recall the business at a trade show or exhibition. Include company address, website, contact number and email address in the banners to leave a long-lasting impact on the readers.
Focus on the Main Message:
The main message of the business should be kept at eye-level. Keep it as short and influential as possible. Further is the tagline can be translated into multiple languages, a touch of trans-creation should be added to it.