Roll up banners are great as portable marketing materials. It helps to make an instant impact without taking up much space and efforts. A nicely designed roll up banner easily stands out in the expo and provides your visitors will vital info with just a glance.
But to effectively deliver the desired message, the banner has to be designed smartly. Everyone can paste a few words and call it a day. But to make the most out of it, the banner should come with an eye-catching, concise and clean design. The real estate on the banner is limited, therefore, utilizing the space requires careful planning.
So here are 5 tips that you can use while designing your next roll-up banner –
Location of the Banner Matters
The location where you are going to place the final design plays an important role in the design. In a busy location, the design of the banner should be eye catchy and bold. Limit your text only to the essentials and use bold colors and images that will draw attention.
In a busy event, people don’t have time to stop and go through the finer details. On the other hand, in places like museums or galleries, going with a detailed design with an equal balance of text and graphics is a better bet.
You also don’t need a lot of contact details on the banner itself. Use your business cards to hand out business cards.
Your Call To Action Needs to Be Good
A good call to action is an essential part of your marketing goods. A good CTA increases the chances of a conversion. A CTA has a psychological effect. When people are subconsciously asked to perform an action, they immediately pay attention.
The text piece doesn’t have to be too pretentious. Keep it simple with clean fonts and appealing colors. Address the main pain point of your potential customers. You want to focus on luring them to the solutions that you can provide.
The top is the Important Area
The top of the banner should have all the important elements of your design and message. People read from the top to bottom, so you should try to grab their attention from the very first point.
Remember, the information should from the top to the bottom and from the left to right. It should be natural and easy to read.
Colors and Images Are Crucial
The one thing that makes any marketing material look bad is the choice of colors and images. It has the power to make it or break it. Bold colors and high-resolution images denote professionalism and confidence. The choice should be dictated by the message you want to convey.
Every item that you place on the banner should come out of a reason and not just as a random design choice.
Try Out Different Sizes
Always try out different sizes of the design. What may look good on a big roll up banner may not be much effective at a small scale. So play around and if possible, create multiple ones.