Your company’s website plays an integral role in helping your business achieve its online marketing goals. A well-designed website helps a business in establishing its online identity. Just like hiring a new employee, finding the right web design firm is also one of the most crucial, as well as, intricate process.
A web design firm is actually your marketing partner that will design a functional brand new website for your company and even redesign an existing one. However, the success of your web design project depends on hiring the right firm.
Business owners often find it daunting to search for the right web design firm. To avoid confusion and find a reliable web designer, it is necessary to take some time in interviewing the firm, reviewing performance results, requesting a portfolio of their work and checking references. Therefore, to make sure that the designer will be able to help you meet your goals, ask some questions to your potential web design firm. In this post, we have listed top 3 questions to ask a web designer or web design company before making a final hiring decision.
1. Can you show some previously designed websites?
One of the best ways to find a company that suits your requirements is by looking at its previous work. The past work of the web design firm will help you to evaluate the design diversity and performance of the websites. Make sure to check these websites for their functionality to ensure that the design matches your business style. However, don’t judge any work on your own and always ask why the site is designed in a particular way because may be what you find unappealing is actually what the client asked for. In addition to this, ask for case studies to find out specific results, such as a rise in online sales by a certain percentage or increased leads by a certain amount.
2. What services do you offer?
Most of the website design companies offer various other digital marketing services such as social media marketing, SEO, or PPC management. Before hiring any firm, ask if they provide SEO services.
Search engine optimization, or SEO, is a crucial part of any new website. Almost every business wants to be found in the organic search listings. For this, you need to find an experienced web developer that can do this to avoid the hassles of finding one developer for designing and another one for farming out the SEO.
SEO affects how high your website ranks in search engines and it must be incorporated into your website’s design in the initial stage of designing. The businesses that do not have a separate content and/or SEO team should always make sure that the web design firm offers a detailed SEO plan.
3. Do you customize templates or use pre-made templates?
Most of the web design companies offer both options. If you’re looking to build a strong brand, discuss your website needs with the designing firm. The web design company should be able to provide a unique look to your website. However, remember that more customization means more time and efforts. So, if you want to customize a template, make sure to find a web designing company with extensive experience in this area.