Tourists are attracted to water sports, boat tours and prefer renting stuff when they are on the beach. But vacationists are really picky about their rentals. To attract more and more tourists to the water sports activity business, each year owners provide new add-ons and services to them.
Tourists are no longer limited to clicking photographs and relaxing at the beach; they are there to experience something new- adventurous activities and exploring the sea. It could be seen that more and more people are developing a passion for exploring the sea with yacht and boat rentals or fun activities like rafting, water-skiing, diving, canyoning, sailing trips etc.
To make it easy for the tourists and to gain maximum from your business giving fierce competition to the rivals, here are some ideas of how you can make it all appear attractive and become successful-
1) Show the Availability of Rentals and Course on your Site-
Many travellers do thorough research about what they can do when they visit the destinations. They may want to make the bookings in advance. Make sure your website offers them all the options with appealing images of rentals, courses and activities.
Your website must display tours, boats and courses with real-time availability and your customers must be able to book them online easily at any time of the day.
2) Offer Equipment Rentals for Water Sports and Boats to the Customers-
Show them alongside the courses that you offer rental equipment and boats for water sports with the proper information regarding how many of these you can rent and at what amount?
Your customers must be able to contact you through various options- email, contact number, with one of your tour guides, maybe by visiting your office, etc.
3) Provide Packages and Deals-
There are many ways to market your offers – through a personalized idea or in a partnership with others just to distinguish your business from others in the market. The best way of doing so could be offering packages at a discounted price and deals to the targetted groups. Introducing new schemes to your water-savvy customers of exploring a new bay in the sea or offering extraordinary underwater dives and shooting can take your business at peeks.
4) Improve the Quality of your Partner Network-
Getting involved in a partnership can help you attract more customers, and lead to more exposure in the market. But remember that not all partnerships are beneficial; you will have to be picky and choose the one that fits your business strategies.
Make sure to mention your partners on your website so that your customers can find their ideas and courses too. This will allow a visitor to access more of your website and check for further deals and activities.
5) Offer Discounts to Your Customers-
Another way to attract customers is to offer discounts and promo codes with changing seasons and activities every week or month. This is the best way to retain your customers and encourage them to book again.