Do you know how to make your website great? When it comes to web designing, it’s confusing to determine what separates a good website from a bad one, and an average one from an excellent website. The field of web designing keeps evolving which means every year some new elements and styles emerge. So, if you got your website designed before 2015, most probably it is already outdated.

If you are a business owner, designing a functional website is a must to stay competitive. A business website is one of the most important tools to help you get more customers. But not all websites are efficient to provide desired outcomes.

For designing a great website, it is necessary to incorporate some elements thoughtfully and efficiently. There are some elements that work to enhance your visitor’s experience, while some improve the way content looks on a specific device. The elements used depend on the web designer and your specific need. However, there are a few elements that every website should have such as enough whitespace, great images, and clear calls-to-action. There are several things you can think of adding but here we’ll focus on the top elements of designing an excellent website. So, let’s take a look at the key elements of modern web design to improve your site’s performance.

Easy & Simple Navigation

Users prefer websites that are easy and simple to navigate. So, to enhance your users’ experience, keep your navigational menu to a minimum and logical. Simple navigation will make it easier for users to access different pages. For this, it’s important to create categories that can be easily understood by the user. The menu header must clearly indicate what’s on the page.

White Space

One of the most important design tools is white space. White space simply refers to the “empty” space that acts as a buffer between all the elements on your page. It is crucial to leave plenty of white space because it dictates the flow and readability. Websites that lack white space look crowded and makes it hard to grab the attention of your visitors. These days, modern websites are adopting a more minimalistic style. This helps in creating a focal point for users and improving the overall appearance.

Visual Design

For designing a great website, you need to combines elements of traditional art, digital art, and user interface design. You need to make your website aesthetically pleasing without hindering its usability, intuitiveness, and navigation. People prefer a website that has great images or illustrations. So, make sure you include good quality photographs to show your products or manufacturing unit. It’s better to use custom images rather than stock images for creating an excellent visual experience.

Optimization

If you want to stay competitive, you need to optimize your website. This includes several factors and techniques such as creating quality content, meta tags, title tags, heading tags, and other HTML coding to help your site rank higher on Google’s search engine. You should incorporate search engine optimization (SEO) in order to organically boost the site’s presence on search engines. Moreover, the speed of your website also plays a vital role. Ideally, your site load time should be three seconds or less. In addition to this, your website should also be responsive. This means it should be accessible from different devices such as laptop, tablet, and mobile phones.

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